HEIC vs JPG: which should you use?

HEIC and JPG compared on file size, quality and compatibility — and when to keep each one.

Neither format is simply better. They're good at different things.

HEIC is best for storing

Smaller files and excellent quality make HEIC ideal for keeping your photo library on Apple devices.

JPG is best for sharing

JPG works with nearly every website, computer, app and printer. When you need to upload, email or print a photo, JPG is the safe choice.

A good approach

Keep your library in HEIC and convert to JPG only when something doesn't accept HEIC.